How Animated Music Videos Are Helping Artists and Producers Get Their Music Out In 2021
Although animation is not the first thing that comes to mind when you think about music videos, the number of musicians using these features nowadays would surprise you. With Snapchat and other platforms pushing the “virtual avatar” feature, the use of animated figures and Bitmojis has grown tremendously in the last couple of years. The majority of internet users find this type of content to be entertaining and attention-grabbing.
Hence, it only makes sense to integrate animated videos into a wide variety of fields, one of them being music. The music industry itself is one of the largest industries in the world being worth over 12 billion dollars. The use of animated videos in music has also pushed the video animation field upwards and allowed video creators to express themselves in more unique manners. So, how do animated music videos actually help artists take their performance and name to the next level?
How Are Music Artists Using Animated Videos
Musicians have taken on the task of animating their videos in a quite creative manner. While some of them animate only certain scenes and portions of the videos, others turn their entire music videos into animated episodes. However, both of these variants are there for the same purpose — to bring life to the story behind the song.
In case you haven’t noticed, many artists have started using animated features in their videos, including popular names such as Kanye West, Daft Punk, White Stripes, The Shins, and even Spanish music artists such as Daddy Yankee and Snow.
This type of video creation has become even more popular now during the pandemic, since musicians are limited in terms of travel. Animated videos are a great way to bring a story to life without actually leaving the studio. They can create extraordinary and attention-grabbing clips without traveling to distant places or spending a ton of money. It seems like a win-win situation in this case.
The Benefits of Using Animated Videos in Music
There are many benefits to using animation as a part or a foundation of a music video. The two most obvious benefits are the fact that you can use animation to create impressive videos without even leaving the studio, as well as the ability to create worldly clips worth millions of views without spending nearly as much money as you would spend on a video shot in real life. With that said, here are some of the most important benefits that you might not think of at first but, once you get familiar with them, you will understand why animated videos are making such a huge impact on the music industry!
First and foremost, adding animation makes your videos more unique and thus far more shareable. If you’re an upcoming or even a well-known music artist, your main goal when making videos is to create something worth sharing. Why? Shareable content is what puts you on the map.
Needless to say, if a music video is in any way impressive or attention-grabbing, people are likely going to share it on social media and among their friends and family members. That’s how viral content is created. You want to create something that has the potential to go viral and, to achieve that, you need content that’s going to be shareable.
So, what does it take for a video to be shareable? Firstly, it needs to be made professionally. In other words, you need a high quality video if you’re expecting to get positive feedback and shares. Secondly, you need something attention-grabbing that’s going to make your video stand out among all the rest.
There is no doubt that animated figures and scenes are a great way to add an attention-grabbing element to your music videos. Although it is becoming more and more popular to use animation in music videos, not all artists are on it yet. This leaves you room to be different from the start.
Speaking of being different, one of the greatest benefits of using animated clips is the fact that it allows you to create something out of the ordinary. With millions of music videos available online, it has become difficult to stand out. So, what can you do to make your next video different from all the others?
That’s right, you can use animation! Animated videos are the best tool you can use to create something that’s actually different. If you think about it, the majority of music videos nowadays are the same — it’s either a bunch of people dancing or showing off a collection of expensive supercars.
Although there are differences in videos depending on the genre of music, most of the trending clips these days are way too similar. If there’s one thing you need to remember about the music industry is that doing the same things everyone else is doing won’t get you as far as you would expect.
With animation, on the other hand, you can create just about anything and make your videos different from the top 10 trending music videos on YouTube. This is exactly what can make your content shareable and thus give you the extra exposure you need.
Gets You Extra Promotions
Now that we’ve touched up on extra exposure, here’s how animation can help you get more buzz to your music videos. Not only will it make your video more shareable but it will also make it eligible for different websites that promote animated content.
That’s right, there are websites that promote music videos with animations. These include VH1.com, tvtropes.org, rollingstone.com, and many others. There are many publications that like to share this type of content just because they know it performs well.
Therefore, you will have a chance to push the video out there and get it playing in front of different audiences. This is especially important for new artists who are just trying to make it out there and get themselves heard among thousands of other performers.
Lastly, one of the things we like the most when it comes to video automation is that it gives you artistic freedom. Animated videos are highly customizable, which means you can use them to make just about anything. Whatever comes to mind can be brought to real life with the power of automation.
Just imagine how powerful this tool can be. All you really need is a creative idea and a professional who can put it together. Most importantly, you can use animation to achieve effects and tell stories that you might not be able to tell with your current budget.
You don’t need millions of dollars and expensive supercars to create something worth sharing. An amazing animation can get you far better results, especially now that interest in these types of videos is growing. Even some of the most popular names in the music industry such as Billie Eilish and The Weeknd have used animation in their music videos just because it gets you so much more exposure.
If you think about it, you have a lot more options with animated videos when it comes to artistic freedom. As we already mentioned, whatever you imagine can be made real with animation tools.
Start Using Animation in Music Videos
While anime used to be made for children only, the animated video creation industry has grown tremendously during the last decade. Today, a couple of animations in a music video can make an enormous difference for upcoming and already well-known music artists.
So, what are you waiting for? If you are a musician, regardless of the experience you have in the industry or the genre of music you create, you should start using animation in your music videos to leverage its great benefits.
Besides, working with animation gives you room to collaborate with other musicians and thus double your exposure. With the pandemic and social distancing rules in place, musicians might not be able to plan collaborations like they used to. However, animation allows you to create things beyond reality and collaborate with other artists without having to be in the same room with them. How cool is that?
Overall, investing in animated music video production is a great way to get the most value for your money. You will create something worth sharing and set yourself up for success (and maybe even become the proud creator of the next viral video on YouTube). Either way, animated videos will help you get there much faster.
So, how do you get started? Get in touch with a team of professionals who can make animated videos for you. Make sure to present your ideas and visions clearly and work on creating something that will get people to share the link. Most importantly, have fun and enjoy creating music and telling stories behind each song you write! Don’t forget to leverage the benefits of animations before you plan the release of your next music video.
Article by Nicole Delgado 2021 | Article Writer | Explainer Video Company | Animated Music Video Company