How Explainer Videos Can Help Beginners Enter the World of the Blockchain and Cryptocurrencies
Throughout the last couple of years, cryptocurrencies have become one of the fastest growing trends on the internet. The whole world of digital finance seems so attractive that people are just jumping abroad on cryptocurrency courses and services. However, this excitement quickly wears off when they realize how complex blockchain technologies really are.
Cryptocurrencies have been around for a little over a decade and yet it still feels like the whole concept is brand new. At least that’s what it looks like from the perspective of a complete beginner. However, the complexity of the subject shouldn’t be a reason for people to give up on digital assets and the benefits they provide.
This is where your business comes in to save the day! Let’s say you’re offering a crypto-related service and your goal is to get as many people to register on your platform. The first step to generating interest would be to present your service in the most vivid way possible. Here’s how you can achieve great results by using explainer videos to capture your audience’s attention!
Why Use Video Content for Your Business
Video content has always been an important part of any successful marketing strategy. If you take a trip down the memory lane, you’ll remember that some of the first forms of advertising were based on video content only. Ever since the 1960s, TV commercials paved the way for a whole sector in advertising called video content marketing, which can now be seen on social media platforms including Facebook, YouTube, and Instagram.
Video is by far one of the most attractive mediums for sharing a message and reaching the audience. Not all businesses utilize video marketing strategies, which is exactly why you should get on board with it and make your website stand out among the competitors. Recent data shows that over 75 million people in the U.S. only watch online videos every day. This number is even greater if you take into consideration the rest of the world.
The same source reveals that just mentioning the word ‘video’ in an email subject line can increase the click-through rate by 13%. This goes to show how much influence video content has over customer behavior and their actions within the customer journey. For example, a prospect who doesn’t know much about blockchain is far more likely to develop an interest in this concept if you provide an animated video explanation of the topic.
The customer journey consists of three stages — awareness, consideration, and decision. Your goal is to guide them through the journey until the final step — making a purchase. By adding animated explainer videos at the initial stages (awareness and consideration), you will help the customer move to the next phase of the journey. The format of explainer videos makes complex topics fun and easy to understand, which can benefit both the visitor and your business.
However, keep in mind that not all types of content can be used for each stage of the journey. For example, animated explainer videos work perfectly during the consideration stage but they wouldn’t be of much help during the decision phase. Instead, set up customer testimonial videos at the decision stage to influence the customer’s final decision. Overall, video content can play a huge role in guiding the customer through the whole experience, as well as helping them understand complex concepts and technologies.
Explaining Blockchain — How Does It Work
In this case, the goal is to help beginners enter the world of cryptocurrencies by understanding blockchain and its technology. There is a lot of confusion around blockchain’s definition, which often makes people sceptical or unsure of whether they should further research this field. To a new user, getting started with blockchain can seem like an impossible challenge. To help clear any confusion, here’s a brief overview of blockchain and how it works:
The popular Bitcoin cryptocurrency is based on the blockchain technology — a shared public ledger that allows transactions between wallets to take place. The blockchain carries all confirmed transactions and allows new transactions to be verified by its users. The whole blockchain system is heavily based on cryptography — a method of encrypting data with a special key.
Each Bitcoin wallet keeps a secret private key, also known as seed, which is used to sign transactions. This key serves as proof that the transaction is valid. All transactions are included in the blockchain and require to be confirmed within 10 to 20 minutes. The process of confirming a transaction is called mining. As a distributed consensus system, mining protects the neutrality of the network, which is one of the most important characteristics of the blockchain.
In order to be confirmed proerly, the transaction must be packed in a so-called ‘block.’ This block consists of strict cryptographic rules that prevent users from modifying any previous blocks. This system ensures that everything is fair within the blockchain network. The whole mining process is set up in a way that it prevents groups or individuals from controlling what is included in the blockchain. While everyone has full access to this transparent system, no one can replace parts of the blockchain to abuse the system or reverse their own transactions.
See infographic below for a visual outline:
This is a very simplified summary of how blockchain and Bitcoin mining works. The whole concept is far more complex, which can seem intimidating to new users. As you read through this brief summary, the new information might seem confusing and overwhelming. That is why it is best to use explainer videos to introduce specific concepts to complete beginners.
The Benefits of Blockchain Explainer Videos
We’ve discussed how video content is beneficial for businesses that aim to improve their marketing strategies and increase click-through rates and conversions. However, there is a whole other side to explainer videos that helps people understand complex concepts with ease. As the name suggests, an explainer video simply explains the topic in a short amount of time, using visuals and animations that make learning fun and easy to do.
We often see marketers go about this the wrong way — they put together a short presentation and turn it into a video format. While this technically is video content, it won’t bring out the full potential that a real explainer video can provide. The main benefit of using explainer videos is the ability to tell a story and make it memorable. After watching the video, the visitor will have a clear understanding of the concept of blockchain and how it supports the most popular cryptocurrency in the world.
However, the true benefit behind creating explainer videos is the ability to speak directly to the visitor’s emotional side and pull them in through an engaging and captivating story. By creating this deeper bond with the customer, you are more likely to build up a base of loyal customers who will return to your business over and over again. This goes to show how a small investment such as a short video can have a huge influence on the company’s recurring revenue.
Besides appealing to the customer’s emotional side and creating that type of connection, an explainer video will make the visitors stay on your page longer. This is good news for the SEO department because the more time visitors spend on your site, the higher it is going to rank in Google’s search engine. Therefore, by using explainer videos for blockchain or any other topic, you can significantly boost your SEO strategies.
Moreover, it is no secret that people will pay more attention to a video rather than a piece of text. If you visited a page that offers you a chunk of text to read or a video to watch, we can safely bet that you’d choose the video option. It’s clear that video content is far more appealing because it is visual, more interesting, and it requires less effort on the visitor’s part. Moreover, explainer videos can increase engagement on your social media since platforms such as Facebook and Instagram love video content.
To sum it all up, here’s a list of benefits that come along with using blockchain explainer videos:
- Creating an engaging story
- Helping people understand complex concepts
- Capturing people’s attention on social media
- Improving SEO rankings
- Keeping the audience engaged
- Standing out among the competitors
Overall, it is clear that video content is the future of marketing, especially now that people’s attention spans are getting shorter and shorter. Cryptocurrency and blockchain in general are complex topics that require a lot of research and understanding. However, they can be easily explained through something as simple as an animated series of videos.
Explainer videos make learning fun and engaging, as well as encourage visitors to look for more information and eventually follow the customer journey you’ve put them on. Most importantly, creating these videos is not that difficult at all. If you don’t have the time to plan it out yourself, you can always rely on professional explainer video production service to get the job done for you!
Article by Nicole Delgado 2021 | Article Writer | Explainer Video Company | Animated Explainer Videos
Originally published at https://www.linkedin.com.